Un-hogging the Limelight!

Wednesday, December 2, 2009

Posted by Radhika

Enter India - Enter Sports - Enter Cricket - Soon you will be hit by a world of information, involving different countries, different series, ongoing matches, mind boggling statistics and the humiliation faced by the BCCI once again! The BCCI which is the richest cricket board in the world has been hit hard, and probably where it hurts the most. Undoubtedly a massive viewership and an ardent (read obsessed) follower list has also not enticed corporates to come forward and Sponsor the Indian cricket team. In comparison to the 400 crore deal signed by Sahara in 2006 as a four year contract, the BCCI now expected companies to pay around 162 crores annually!

According to sources in the board, the interested parties were supposed to deposit a security amount of Rs 50 crore by November 22, two days before the actual date of submitting the bid. BCCI is seeking Rs 3 crore for each Test, ODI and T20 match. From 170 international matches India are expected to play in the coming four years, BCCI was hoping to raise at least Rs 510 crore from the deal.

Sounds ridiculous? Funnily, it takes me back to the enormous salaries that MBA's used to lug home when the industry spelt "Boom".. and then the recession came in with such a Bang that the sufferers could only hear that "Life isn't slated to be fair!" Over estimation of value is a dangerous gamble as one does not know where and when to stop but when it does it is nothing short of a stunning bubble burst that cannot be undone. Unfortunately, the observers, seekers, and the inflaters sail on the same boat, the only difference being that they take turns to row!

We shall overcome..... one day.. some day .. :)